Enquirer Consulting Group

Reachable Buyer Map

Prepared for Gerardo Carvalho · Atacadão Dia a Dia · August 2026
A cash and carry serves two buyers who behave nothing alike: the household filling a cart, and the business owner buying stock to resell or to cook with. Only the second one is reachable by name. This map covers that buyer across the Federal District, Goiás, Tocantins and Bahia: the business types, the seat that signs inside each one, and roughly how many are registered. It describes the market rather than your business, and there is nothing to buy at the end of it.
Bars, snack bars and restaurants
The largest group on this page by a wide margin and the one that buys most often. Buying is weekly or faster, the decision sits with one person, and the thing that moves it is knowing what will be in stock rather than what is on offer this weekend.
Who signs: the owner, and at multi-site operators the purchasing manager or the head chef.
110,000 to 140,000
registered food service businesses across the four states; the large majority are single-owner micro companies
Small food retail: minimercados, mercearias and armazéns
Resellers rather than users, so their buying tracks their own shelf and their own margin. Dense inside city neighborhoods and thin between towns, which makes this segment map almost perfectly onto store catchments rather than onto states.
Who signs: the owner, the store manager, and often the family member who does the buying run.
30,000 to 45,000
small general food retailers registered across the four states, most of them as micro-entrepreneurs
Bakeries and confectioners
A production buyer rather than a shelf buyer, working to a daily schedule that cannot slip. Predictable volume, predictable basket, and a segment that rarely changes supplier once the routine holds, which cuts both ways depending on who gets there first.
Who signs: the owner, the production manager, and the purchasing lead at bakery groups.
6,000 to 9,000
registered bakeries and confectioners across the four states
Hotels, pousadas and event venues
Concentrated rather than spread: the hot springs resort towns in Goiás and the Bahia coast hold a large share of the total. Seasonal peaks make their buying lumpy, and the planning happens weeks before the season rather than on the day.
Who signs: general manager, food and beverage manager, purchasing coordinator.
3,000 to 4,500
registered lodging and hospitality businesses across the four states
Institutional kitchens and catering contractors
Schools, clinics, care homes, workplace canteens and the contractors that run them. This group buys on an agreement rather than on a trip, which makes it the least likely to ever appear in a store and the most likely to hold volume for a year at a time.
Who signs: the administrator, the procurement coordinator, and the supply manager at the catering contractor.
Not enumerated as buyers
they sit inside education, health and catering registers rather than a buyer register, so this group is identified rather than filtered
Multi-site operators and franchise groups
Small by count and worth more per name than anything above it, because one conversation covers several locations. They are also the only group here with a purchasing seat that is separate from the owner, so the message that works on a single bar does not land at all.
Who signs: purchasing director, operations manager, franchise supply lead.
Roughly 400 to 700
food service and small retail groups running more than one location across the four states; a narrow list, identified one at a time

Where the openings are

1
The format is built to be visited. A store reaches the business owners who drive to it. The ones inside the same catchment who have never made the trip are invisible to it, and they are the larger number. Named-account outreach reverses the direction: the registered businesses inside a radius are knowable before any of them walk in.
2
The business buyer and the household shopper are not one audience. In this format, broad price media reaches both and speaks to neither in particular. A bar owner responds to supply, availability and a delivery window. A family responds to the weekend basket. Two messages, two channels, and only one of them can be built from a public register.
3
A new store has a buyer list before it has a door. Every registered business inside the catchment of a site under construction already exists in public data, weeks before opening day. Working that list ahead of the opening is mechanical, repeatable and easy to run on a schedule. It is also the kind of job that never gets done without someone owning it.
4
Most of this market is registered as micro. That is why it can be identified but not purchased. Bought lists over-represent the larger companies and miss the majority of the bars, mercearias and bakeries that actually make up the volume. Building the list by segment and by radius is the whole difference between a reachable market and a theoretical one.
Built from public market data, counts banded deliberately. Counts describe businesses registered with a tax identity in the four states and are drawn from national sector statistics scaled to state level, so they indicate the size of each layer rather than an exact register extract. Informal trade is not registered anywhere and is not counted here. Multi-site and institutional buying is described rather than counted, because neither is recorded as a category in any public register.
ENQUIRER CONSULTING GROUP
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